Where to stay: W of England

Primrose Valley Hotel
St. Ives, North Cornwall, overlooking the ocean
Mid range
Small contemporary hotel aiming to be carbon neutral


Primrose Valley hotel is a small contemporary styled Edwardian seaside villa very close to the beach in the beautiful Cornish fishing town of St Ives.

There are 10 bedrooms. All feature luxury hand stitched mattresses, sumptuous pillows, large fluffy bath towels and some have stunning sea views over the bay and the Atlantic Ocean. There is a suite which comes equipped with minibar, DVD and CD players.

In the café bar and lounge guests can enjoy an espresso made with the finest Illy coffee, Belgian beer, Cornish cider and an extensive selection of wines. Dinners are only available by arrangement.

It has been named a Hotel of the Year and website of the year in the Cornwall Tourism Awards for two years running.

Green features

The hotel is making strenuous efforts towards protecting the environment and becoming more sustainable. It uses “green” electricity, low energy lighting and LED technology where possible. It also uses environmentally friendly cleaners and soap powders. There is extensive recycling, reusing and reduction in packaging from suppliers.

The owners, Andrew and Sue Biss, are passionate about the food they serve for breakfast and where it comes from and strive to serve the finest local Cornish, organic and Fairtrade produce.
All fish produce comes from sustainable stocks. All printing and design work is on recycled stock, using vegetable based inks and carried out in Cornwall.

The owners are Ambassadors for the Cornwall Sustainable Tourism Project and support the Marine Conservation Society and the Cornwall Wildlife Trust and raise additional funds by donating all profits from the sale of environmentally friendly Jute beach bags. They say they were the first hotel in Cornwall to introduce a visitor payback scheme where guests pay £1 per night per room on their bill and all raised funds go to the Marine Conservation Society, raising over £4000 to date.

Primrose Valley has won a Gold Award from the Green Tourism Business Scheme.


Primrose Valley
Porthminster Beach
St Ives
Cornwall TR26 2ED
Tel: +44 (0)1736 794939

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